Class record · MKTG · CSOM

MKTG 8019

Entrepreneurial Marketing Strategy · 1 instructor on record · 7 sections

What the course score is made of

89BC evaluations7 records · weight ×1.0 · Fall 2021 – Fall 2025

—Student reviewsno reviews — does not contribute

—RateMyProfessorsno ratings — does not contribute

That is the class itself, averaged across everyone who taught it. Who taught it, and how each of them scored, is the board below — that is what a student picking a section is actually choosing between.

What the challenge rank is made of

42ndMore challenging than 42% of BC classesranked against every one we hold

89BC — “Intellectually Challenging”7 records · raw score out of 100

Boston College's own “intellectually challenging” question for this class only — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score.

What the workload rank is made of

46thMore work than 46% of BC classesranked against every one we hold

56BC — “Workload”7 records · raw score out of 100

Boston College reports workload for this class only as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

This course focuses on how to develop an integrated marketing plan for a new company. The class will teach techniques and skills for developing a marketing strategy for a startup, including prioritizing market segments, positioning and messaging approaches, sales model and capacity planning for marketing, and developing an integrated marketing model to help scale the new endeavor. Startups are unique, requiring an agile marketing approach, the ability to scale quickly, and the requirement to build a new category or quickly enter an existing one. Classes will incorporate a combination of lectures, projects, guest speakers, and the development of a marketing plan for a new or early stage startup.

The only instructor on record

7 sections · nobody else has taught itFull record

Instructor	Overall	Workload	Challenge
John NeesonMarketing	957 records	46th	42nd

There is no ranking to read here: John Neeson is the only instructor with evaluation records for MKTG 8019, so the number is a record, not a position.

Also taught by John Neeson

1 other class

Class	Instructors	Course score
MKTG 8016Digital Marketing Skills and Analytics	110 records	83

Other MKTG classes

All of them

Class	Instructors	Course score
MKTG 1021Marketing Principles	16124 records	84
MKTG 2153Marketing Research	841 records	80
MKTG 4256Applied Marketing Management	535 records	85
MKTG 7700Marketing	419 records	84
MKTG 3156Digital Marketing	315 records	82
MKTG 8015Strategic Brand Management	314 records	90

The line

All 13 items · means across 7 records

The Professor4 items

Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.

9670th pctl

Available Outside of ClassThe instructor was available for help outside of class.

9672nd pctl

Brings Out Your Best WorkThe instructor motivated me to do my best work.

9671st pctl

Sparked My InterestThe course stimulated my interest in the subject matter.

9666th pctl

The Course3 items

Well-Organized CourseThe course was well organized.

9465th pctl

Clear Learning GoalsThe learning objectives for the course were clear.

9465th pctl

Useful Beyond the CourseWhat I learned is applicable beyond this course.

9565th pctl

Assignments & Feedback3 items

Assignments Help You LearnAssignments and exams contributed to my learning.

9471st pctl

Gives Feedback PromptlyI received feedback on my work in a timely manner.

9147th pctl

Meaningful FeedbackThe feedback I received on my work was meaningful.

9145th pctl

Workload, difficulty & attendanceNot ratings

WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.

5646th pctl

Intellectually ChallengingThe course was intellectually challenging.

8942nd pctl

Attendance MattersAttending class was necessary to do well in this course.

8937th pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Game log

7 sections · newest first

Instructor	Term	Sec	Instr	Course	Work
John Neeson	Fall 2025	01	92	88	60
John Neeson	Fall 2024	01	93	90	40
John Neeson	Fall 2023	01	92	85	—
John Neeson	Spring 2023	01	96	92	60
John Neeson	Fall 2022	01	95	89	60
John Neeson	Spring 2022	01	95	88	60
John Neeson	Fall 2021	01	99	94	—

How to read this boardInstructors are ranked on their record in this class only, never on their average across everything they teach. Scores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Workload is BC's own five-band figure, not a number of hours, and is shown as a rank. A dash means the question was not reported, and is never a zero.