Class record · MKTG · CSOM

MKTG 1021

Marketing Principles · 16 instructors on record · 124 sections

What the course score is made of

84BC evaluations124 records · weight ×1.0 · Fall 2021 – Spring 2026

—Student reviewsno reviews — does not contribute

—RateMyProfessorsno ratings — does not contribute

That is the class itself, averaged across everyone who taught it. Who taught it, and how each of them scored, is the board below — that is what a student picking a section is actually choosing between.

What the challenge rank is made of

26thMore challenging than 26% of BC classesranked against every one we hold

86BC — “Intellectually Challenging”124 records · raw score out of 100

Boston College's own “intellectually challenging” question for this class only — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score.

What the workload rank is made of

30thMore work than 30% of BC classesranked against every one we hold

46BC — “Workload”124 records · raw score out of 100

Boston College reports workload for this class only as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

This course is a prerequisite for all other marketing courses. Marketing is a dynamic, creative and challenging discipline that plays a leading role in the strategy and destiny of any company. Marketing is the business function with primary responsibility for generating revenue, defining the value proposition, and managing relationships with customers. Three broad areas will be explored including understanding markets and competitors, developing new products and organizing distribution, and implementing communications and promotions. A variety of examples in traditional industries and the digital sector will be discussed. Analysis and decision skills will be developed by practicing the use of tools and case studies. This course provides a foundational understanding of the marketing discipline, which is necessary for any role within business organizations.

The board

16 instructors · ranked on this class onlyCompare the top 3

Find an instructor among the 16Filters the rows below. Positions are always against the whole class, so a rank does not change when the list is narrowed.

Scores are real averages. The order also accounts for how many records back each one — the count is under every score — so one perfect review does not outrank a semester of them. 1 of the 16 rows carry a mark saying so.

Rank	Instructor	Overall	Workload	Challenge	RMP overall
1	Hristina NikolovaMarketing	985 records	25th	22nd	1002 ratings · all classes
2	Jon KerbsSenior Lecturer and Assistant Department Chair · Marketing	938 records	39th	52nd	—no page
3	Peter NunziataMarketing	9116 records	29th	17th	906 ratings · all classes
4	Bradford HudsonProfessor of the Practice · Marketing	9114 records	33rd	36th	888 ratings · all classes
5	Philip PreskenisMarketing	915 records	25th	21st	764 ratings · all classes
6	Youngeun LeeAssistant Professor · Marketing	908 records	25th	43rd	—no page
7	Min ZhaoAssociate Professor · Marketing	885 records	25th	18th	—no page
8	Xanthe SamarasMarketing	889 records	30th	18th	—no page
9	Jeffrey LucasMarketing	8817 records	30th	31st	—no page
10	Stevan Adam BraselMarketing	8712 records	33rd	26th	1001 rating · all classes
11	Henrik HagtvedtProfessor, Chairperson, and Michael A. Gooch Family Faculty Fellow · Marketing	8610 records	25th	19th	846 ratings · all classes
12	James DaveyMarketing	843 records	43rd	43rd	—no page
13	Edward LoessiMarketing Provisional fewer records	721 record	25th	1st	—no page
14	David NaceMarketing	824 records	78th	52nd	—no page
15	Zining WangAssistant Professor · Marketing	785 records	25th	14th	—no page
16	Yingze SongMarketing Provisional	622 records	78th	2nd	401 rating · all classes

All 16 instructors listed.

How this board is orderedPositions account for how many records stand behind each number, so one perfect review does not outrank a semester of them. Every score shown is the real average — only the ordering is adjusted. The comparison here is the class itself: a thin record is read against how this class was rated overall, not against the university.

Every instructor with an evaluation record for this class is on this board — it is not a top ten, and nothing is hidden behind a “show more”. Overall is the instructor's blended score for THIS class only, and its one contributing source is Boston College's evaluations for the sections in the row's record count — nothing on this board is an average across the other things they teach. Workload and Challenge are RANKS against every class we hold, not scores: BC's questions all sit near the top of the 1-5 scale, so a raw number would put almost every row in the high eighties and tell you nothing. Challenge is BC's “intellectually challenging” item, which students answer positively about courses that stretched them — it is not a measure of difficulty or grading. Neither column is ever marked better or worse. 2 of 16 rows are marked provisional: fewer than 3 records stand behind the number. That is thin evidence, not a bad instructor — the record count is in every row. The RateMyProfessors column is an instructor's overall figure across everything they teach; that site has no course dimension, so it is shown for information and kept out of the ranking.

The line

All 13 items · means across 124 records

The Professor4 items

Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.

9240th pctl

Available Outside of ClassThe instructor was available for help outside of class.

9134th pctl

Brings Out Your Best WorkThe instructor motivated me to do my best work.

9137th pctl

Sparked My InterestThe course stimulated my interest in the subject matter.

9337th pctl

The Course3 items

Well-Organized CourseThe course was well organized.

9357th pctl

Clear Learning GoalsThe learning objectives for the course were clear.

9255th pctl

Useful Beyond the CourseWhat I learned is applicable beyond this course.

9138th pctl

Assignments & Feedback3 items

Assignments Help You LearnAssignments and exams contributed to my learning.

8832nd pctl

Gives Feedback PromptlyI received feedback on my work in a timely manner.

9149th pctl

Meaningful FeedbackThe feedback I received on my work was meaningful.

9043rd pctl

Workload, difficulty & attendanceNot ratings

WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.

4630th pctl

Intellectually ChallengingThe course was intellectually challenging.

8626th pctl

Attendance MattersAttending class was necessary to do well in this course.

8937th pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Game log

124 sections · newest first

Instructor	Term	Sec	Instr	Course	Work
Youngeun Lee	Spring 2026	01	92	86	40
Youngeun Lee	Spring 2026	02	91	84	40
Youngeun Lee	Spring 2026	03	95	88	40
Stevan Adam Brasel	Spring 2026	06	90	83	—
Stevan Adam Brasel	Spring 2026	07	83	80	60
Bradford Hudson	Spring 2026	08	93	91	40
Bradford Hudson	Spring 2026	09	95	92	40
Jeffrey Lucas	Spring 2026	10	84	86	40
Peter Nunziata	Spring 2026	11	85	74	40
Jeffrey Lucas	Fall 2025	01	70	69	60
Jeffrey Lucas	Fall 2025	02	92	85	60
Henrik Hagtvedt	Fall 2025	03	81	78	40
Henrik Hagtvedt	Fall 2025	04	85	85	40
Stevan Adam Brasel	Fall 2025	05	79	70	40
Stevan Adam Brasel	Fall 2025	06	87	79	60
Zining Wang	Fall 2025	07	80	75	40
Zining Wang	Fall 2025	08	78	75	40
Zining Wang	Fall 2025	09	74	70	40
David Nace	Fall 2025	10	87	75	60
David Nace	Fall 2025	11	83	80	60
James Davey	Fall 2025	12	87	81	60
Philip Preskenis	Fall 2025	13	91	86	40
Xanthe Samaras	Summer 2025	02	83	85	60
Jon Kerbs	Spring 2025	01	97	90	—
Jon Kerbs	Spring 2025	02	94	90	40

Showing the first 25.

How to read this boardInstructors are ranked on their record in this class only, never on their average across everything they teach. Scores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Workload is BC's own five-band figure, not a number of hours, and is shown as a rank. A dash means the question was not reported, and is never a zero.