Class record · MKTG · CSOM

MKTG 1021

Marketing Principles · 16 instructors on record · 124 sections

How the curve score is built

74Teaching84 raw · 38th percentile of BC classes

+2Easiness adjustmenteasiness 83 · 46 raw workload · lighter than 70% of BC classes

76Curve scorethe teaching curve +2 for the workload · at most ±6 either way

Boston College's ratings are bunched at the top — the median instructor averages about 88 out of 100 on the raw scale, and 44% of them clear 90 — so a raw score cannot separate anybody. Every figure here is ranked against BC classes and that rank is re-expressed out of 100, which is what turns a raw 88 — the middle of the university — into a figure that says where somebody actually stands. On this scale 77 is the median, 84 the top quarter and 91 the top tenth. Workload is then an adjustment on top of that, worth nothing at all for an ordinary one. Lighter work than 70% of BC classes.

What the course score is made of

84BC evaluations124 records · weight ×1.0 · Fall 2021 – Spring 2026

—Student reviewsno reviews — does not contribute

—RateMyProfessorsno ratings — does not contribute

The class itself, averaged across everyone who taught it — who taught it is the board below.

How is this worked out?

That is what a student picking a section is actually choosing between: the board carries each instructor's own score for this class, and the score above is the class averaged across all of them.

What the challenge rank is made of

26thMore challenging than 26% of BC classesranked against every one we hold

86BC — “Intellectually Challenging”124 records · raw score out of 100

Boston College's own “intellectually challenging” question. It is not a measure of difficulty, grading or workload.

How is this worked out?

Boston College's own “intellectually challenging” question for this class only — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score.

What the workload rank is made of

30thMore work than 30% of BC classesranked against every one we hold

46BC — “Workload”124 records · raw score out of 100

One of Boston College's five workload bands, not a number of hours. Higher means more work, not worse.

How is this worked out?

Boston College reports workload for this class only as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

This course is a prerequisite for all other marketing courses. Marketing is a dynamic, creative and challenging discipline that plays a leading role in the strategy and destiny of any company. Marketing is the business function with primary responsibility for generating revenue, defining the value proposition, and managing relationships with customers. Three broad areas will be explored including understanding markets and competitors, developing new products and organizing distribution, and implementing communications and promotions. A variety of examples in traditional industries and the digital sector will be discussed. Analysis and decision skills will be developed by practicing the use of tools and case studies. This course provides a foundational understanding of the marketing discipline, which is necessary for any role within business organizations.

The board

16 instructors · ranked on this class onlyCompare the top 3

Find an instructor among the 16Filters the rows below. Positions are always against the whole class, so a rank does not change when the list is narrowed.

Scores are real averages. The order also accounts for how many records back each one — the count is under every score — so one perfect review does not outrank a semester of them. 3 of the 16 rows carry a mark saying so.

Rank	Instructor	Curve	Easiness	Challenge	RMP overall
1	Hristina NikolovaMarketing	9698 raw · 5 records	84+2 to the score	22nd	1002 ratings · all classes
2	Jon KerbsSenior Lecturer and Assistant Department Chair · Marketing	8493 raw · 8 records	78±0 to the score	52nd	—no page
3	Peter NunziataMarketing	8291 raw · 16 records	82+1 to the score	17th	906 ratings · all classes
4	Bradford HudsonProfessor of the Practice · Marketing	8191 raw · 14 records	79+1 to the score	36th	888 ratings · all classes
5	Philip PreskenisMarketing fewer records	8391 raw · 5 records	84+2 to the score	21st	764 ratings · all classes
6	Youngeun LeeAssistant Professor · Marketing	8190 raw · 8 records	84+2 to the score	43rd	—no page
7	Min ZhaoAssociate Professor · Marketing	7988 raw · 5 records	84+2 to the score	18th	—no page
8	Xanthe SamarasMarketing	7888 raw · 9 records	81+1 to the score	18th	—no page
9	Jeffrey LucasMarketing	7788 raw · 17 records	81+1 to the score	31st	—no page
10	Stevan Adam BraselMarketing	7787 raw · 12 records	79+1 to the score	26th	1001 rating · all classes
11	Henrik HagtvedtProfessor, Chairperson, and Michael A. Gooch Family Faculty Fellow · Marketing	7786 raw · 10 records	84+2 to the score	19th	846 ratings · all classes
12	Edward LoessiMarketing Provisional fewer records	6572 raw · 1 record	84+2 to the score	1st	—no page
13	James DaveyMarketing	7284 raw · 3 records	76±0 to the score	43rd	—no page
14	David NaceMarketing fewer records	6882 raw · 4 records	68−2 to the score	52nd	—no page
15	Zining WangAssistant Professor · Marketing	6978 raw · 5 records	84+2 to the score	14th	—no page
16	Yingze SongMarketing Provisional	5562 raw · 2 records	68−2 to the score	2nd	401 rating · all classes

All 16 instructors listed.

2 of 16 rows are marked provisional: fewer than 3 records stand behind the number. That is thin evidence, not a bad instructor — the record count is in every row. The RateMyProfessors column is an instructor's overall figure across everything they teach, not a figure about this class.

How this board is built and ordered

Positions account for how many records stand behind each number, so one perfect review does not outrank a semester of them. Every score shown is the real average — only the ordering is adjusted. The comparison here is the class itself: a thin record is read against how this class was rated overall, not against the university.

Every instructor with an evaluation record for this class is on this board — it is not a top ten, and nothing is hidden behind a “show more”. Curve is the instructor's score for THIS class only, ranked against every instructor we hold and printed back out of 100, with the raw BC average underneath it; nothing on this board is an average across the other things they teach. Easiness is an adjustment on top of it, worth up to about ±6 — BC's workload item, ranked and turned over, so a lighter section gains and a heavier one loses, while an ordinary one changes nothing — and each row prints the adjustment, signed. The board is ordered on the same figure it prints, adjusted for how many records back it. Challenge is BC's “intellectually challenging” item shown as a rank against every class we hold; students answer it positively about courses that stretched them, so it is not a measure of difficulty or grading, and it is never marked better or worse.

That site has no course dimension, so its figure is shown for information and kept out of the ranking.

The line

All 13 items · means across 124 records

Instructor4

Course3

Feedback3

Workload & Challengenot ratings

Bars are ranks, not raw scores. Nothing here is graded good or bad.

What each item asks

Explains Clearly: The instructor was effective at creating an understanding of difficult subject matter.
Available: The instructor was available for help outside of class.
Motivating: The instructor motivated me to do my best work.
Sparks Interest: The course stimulated my interest in the subject matter.
Organized: The course was well organized.
Clear Goals: The learning objectives for the course were clear.
Useful Later: What I learned is applicable beyond this course.
Assignments: Assignments and exams contributed to my learning.
Fast Feedback: I received feedback on my work in a timely manner.
Useful Feedback: The feedback I received on my work was meaningful.
Workload: How much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.
Challenge: The course was intellectually challenging.
Attendance: Attending class was necessary to do well in this course.

Why these numbers are curved

Both the number and the bar are the rank against every comparable record we hold, printed back out of 100. BC's questions all have a median around 4.5, so on the raw scale every cell here would read in the high eighties and every bar would be nearly full — thirteen numbers that tell you nothing. Each cell prints its raw BC figure and its percentile underneath, so nothing is hidden by the transform. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Game log

124 sections · newest first

Instructor	Term	Sec	Instr	Course	Work
Youngeun Lee	Spring 2026	01	92	86	40
Youngeun Lee	Spring 2026	02	91	84	40
Youngeun Lee	Spring 2026	03	95	88	40
Stevan Adam Brasel	Spring 2026	06	90	83	—
Stevan Adam Brasel	Spring 2026	07	83	80	60
Bradford Hudson	Spring 2026	08	93	91	40
Bradford Hudson	Spring 2026	09	95	92	40
Jeffrey Lucas	Spring 2026	10	84	86	40
Peter Nunziata	Spring 2026	11	85	74	40
Jeffrey Lucas	Fall 2025	01	70	69	60
Jeffrey Lucas	Fall 2025	02	92	85	60
Henrik Hagtvedt	Fall 2025	03	81	78	40
Henrik Hagtvedt	Fall 2025	04	85	85	40
Stevan Adam Brasel	Fall 2025	05	79	70	40
Stevan Adam Brasel	Fall 2025	06	87	79	60
Zining Wang	Fall 2025	07	80	75	40
Zining Wang	Fall 2025	08	78	75	40
Zining Wang	Fall 2025	09	74	70	40
David Nace	Fall 2025	10	87	75	60
David Nace	Fall 2025	11	83	80	60
James Davey	Fall 2025	12	87	81	60
Philip Preskenis	Fall 2025	13	91	86	40
Xanthe Samaras	Summer 2025	02	83	85	60
Jon Kerbs	Spring 2025	01	97	90	—
Jon Kerbs	Spring 2025	02	94	90	40

Showing the first 25.

How to read this board

Instructors are ranked on their record in this class only, never on their average across everything they teach. Scores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Workload is BC's own five-band figure, not a number of hours, and is shown as a rank. A dash means the question was not reported, and is never a zero.