Carney Curve

Boston College course evaluations · every published number, ranked class by class

Positions account for how many records stand behind each number, so one perfect review does not outrank a semester of them. Every score shown is the real average — only the ordering is adjusted.

Instructor record · Marketing · Fall 2021 – Fall 2025

Henrik Hagtvedt

Professor, Chairperson, and Michael A. Gooch Family Faculty Fellow · Marketing · 13 evaluation records across 3 classes

On each class's board
MKTG 102111th of 16 instructorsMKTG 21523rd of 3 instructors ProvisionalMKTG 80042nd of 2 instructors Provisional
What the overall is made of
82BC evaluations13 records · weight ×1.0 · Fall 2021 – Fall 2025
84RateMyProfessors6 ratings · weight ×2.0 · 100% would take again
Student reviewsno reviews — does not contribute

Sources are averaged by how much we trust each one and by how many records sit behind it, so a handful of reviews nudges the number rather than replacing it.

What the challenge rank is made of
11thMore challenging than 11% of BC instructorsranked against every one we hold
79BC — “Intellectually Challenging”13 records · raw score out of 100

Boston College's own “intellectually challenging” question — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score. RateMyProfessors separately rates this instructor 70 out of 100 for difficulty — that IS a difficulty measure, but it is about the person across everything they teach, not about any one class, so it is shown here rather than folded into the number above.

What the workload rank is made of
5thMore work than 5% of BC instructorsranked against every one we hold
38BC — “Workload”13 records · raw score out of 100

Boston College reports workload as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

Ratings from outside BC

Not evaluation data

Collected from RateMyProfessors, not from Boston College: 6 ratings, 100% would take again, difficulty 70 out of 100. Difficulty is not a quality signal in either direction — a harder course is not a worse one.

Anyone can post there — no @bc.edu check and no enrolment check — so it is weighted alongside the evaluation data, never above it.

The line

All 13 items · means across 13 records
The Professor4 items
Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.
8519th pctl
Available Outside of ClassThe instructor was available for help outside of class.
8823rd pctl
Brings Out Your Best WorkThe instructor motivated me to do my best work.
8418th pctl
Sparked My InterestThe course stimulated my interest in the subject matter.
8723rd pctl
The Course3 items
Well-Organized CourseThe course was well organized.
8734th pctl
Clear Learning GoalsThe learning objectives for the course were clear.
8629th pctl
Useful Beyond the CourseWhat I learned is applicable beyond this course.
8728th pctl
Assignments & Feedback3 items
Assignments Help You LearnAssignments and exams contributed to my learning.
8215th pctl
Gives Feedback PromptlyI received feedback on my work in a timely manner.
9365th pctl
Meaningful FeedbackThe feedback I received on my work was meaningful.
8734th pctl
Workload, difficulty & attendanceNot ratings
WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.
385th pctl
Intellectually ChallengingThe course was intellectually challenging.
7911th pctl
Attendance MattersAttending class was necessary to do well in this course.
8221st pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Class by class

3 classes · 13 sections

How each position is worked outPositions account for how many records stand behind each number, so one perfect review does not outrank a semester of them. Every score shown is the real average — only the ordering is adjusted.

MKTG 1021 Marketing PrinciplesOvr86Chal19thWork25th
On this class's board11th of 16 instructors

10 sections on record · course itself rated 83 out of 100. See the full board for MKTG 1021.

TermSecInstrCourseWork
Fall 202503817840
Fall 202504858540
Fall 202405898940
Fall 202406908540
Fall 2023048883
Fall 2023058582
Fall 2023068479
Fall 202206888340
Fall 202207928840
Fall 202208817940
All 13 items for MKTG 1021
The Professor4 items
Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.
8923rd pctl
Available Outside of ClassThe instructor was available for help outside of class.
8820th pctl
Brings Out Your Best WorkThe instructor motivated me to do my best work.
9029th pctl
Sparked My InterestThe course stimulated my interest in the subject matter.
9131st pctl
The Course3 items
Well-Organized CourseThe course was well organized.
9251st pctl
Clear Learning GoalsThe learning objectives for the course were clear.
9252nd pctl
Useful Beyond the CourseWhat I learned is applicable beyond this course.
9247th pctl
Assignments & Feedback3 items
Assignments Help You LearnAssignments and exams contributed to my learning.
8621st pctl
Gives Feedback PromptlyI received feedback on my work in a timely manner.
9467th pctl
Meaningful FeedbackThe feedback I received on my work was meaningful.
8833rd pctl
Workload, difficulty & attendanceNot ratings
WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.
4025th pctl
Intellectually ChallengingThe course was intellectually challenging.
8519th pctl
Attendance MattersAttending class was necessary to do well in this course.
8623rd pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

MKTG 2152 Consumer BehaviorOvr79Chal5thWork25th
On this class's board3rd of 3 instructors Provisional

2 sections on record · course itself rated 73 out of 100. See the full board for MKTG 2152.

TermSecInstrCourseWork
Fall 202101766940
Fall 202102827740
All 13 items for MKTG 2152
The Professor4 items
Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.
8513th pctl
Available Outside of ClassThe instructor was available for help outside of class.
8921st pctl
Brings Out Your Best WorkThe instructor motivated me to do my best work.
817th pctl
Sparked My InterestThe course stimulated my interest in the subject matter.
847th pctl
The Course3 items
Well-Organized CourseThe course was well organized.
8730th pctl
Clear Learning GoalsThe learning objectives for the course were clear.
8620th pctl
Useful Beyond the CourseWhat I learned is applicable beyond this course.
8616th pctl
Assignments & Feedback3 items
Assignments Help You LearnAssignments and exams contributed to my learning.
8312th pctl
Gives Feedback PromptlyI received feedback on my work in a timely manner.
9045th pctl
Meaningful FeedbackThe feedback I received on my work was meaningful.
9251st pctl
Workload, difficulty & attendanceNot ratings
WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.
4025th pctl
Intellectually ChallengingThe course was intellectually challenging.
785th pctl
Attendance MattersAttending class was necessary to do well in this course.
8112th pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

MKTG 8004 Consumer BehaviorOvr49Chal0thWork0th
On this class's board2nd of 2 instructors Provisional

1 section on record · course itself rated 39 out of 100. See the full board for MKTG 8004.

TermSecInstrCourseWork
Fall 202101493920
All 13 items for MKTG 8004
The Professor4 items
Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.
560th pctl
Available Outside of ClassThe instructor was available for help outside of class.
804th pctl
Brings Out Your Best WorkThe instructor motivated me to do my best work.
510th pctl
Sparked My InterestThe course stimulated my interest in the subject matter.
610th pctl
The Course3 items
Well-Organized CourseThe course was well organized.
540th pctl
Clear Learning GoalsThe learning objectives for the course were clear.
500th pctl
Useful Beyond the CourseWhat I learned is applicable beyond this course.
500th pctl
Assignments & Feedback3 items
Assignments Help You LearnAssignments and exams contributed to my learning.
490th pctl
Gives Feedback PromptlyI received feedback on my work in a timely manner.
8522nd pctl
Meaningful FeedbackThe feedback I received on my work was meaningful.
671st pctl
Workload, difficulty & attendanceNot ratings
WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.
200th pctl
Intellectually ChallengingThe course was intellectually challenging.
450th pctl
Attendance MattersAttending class was necessary to do well in this course.
600th pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

How to read this pageScores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Almost every class scores high on that scale (the median is about 90), so challenge and workload are shown as a rank against every instructor we hold rather than as a score; the raw figure is in the breakdown above. Neither describes quality, and neither is ever marked better or worse anywhere on this site. A dash means the question was not reported, and is never a zero. The position printed against each class is this instructor's place on that class's own board, computed from the same records the board itself is built from.