Carney Curve

Boston College course evaluations · every published number, ranked class by class

Top of the board1.ECON 9902962.LAWS 8856973.PRTO 3300984.BSLW 2299975.PHIL 4932986.LAWS 8308987.SCWK 9960998.EESC 99011009.MUSP 16609610.UGMG 10109811.UNCP 55119712.SCWK 883197

Positions account for how many records stand behind each number, so one perfect review does not outrank a semester of them. Every score shown is the real average — only the ordering is adjusted.

Instructor record · Marketing · Midterm Fall 2025 – Spring 2026

Bradford Hudson

Professor of the Practice · Marketing · 31 evaluation records across 6 classes

On each class's board
MKTG 10214th of 16 instructorsMKTG 42562nd of 5 instructorsMKTG 3177only instructor on recordMKTG 3270only instructor on record ProvisionalMKTG 77202nd of 2 instructors ProvisionalMKTG 36251st of 2 instructors Provisional
What the overall is made of
90BC evaluations31 records · weight ×1.0 · Midterm Fall 2025 – Spring 2026
88RateMyProfessors8 ratings · weight ×2.0 · 100% would take again
—Student reviewsno reviews — does not contribute

Sources are averaged by how much we trust each one and by how many records sit behind it, so a handful of reviews nudges the number rather than replacing it.

What the challenge rank is made of
57thMore challenging than 57% of BC instructorsranked against every one we hold
89BC — “Intellectually Challenging”31 records · raw score out of 100

Boston College's own “intellectually challenging” question — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score. RateMyProfessors separately rates this instructor 62 out of 100 for difficulty — that IS a difficulty measure, but it is about the person across everything they teach, not about any one class, so it is shown here rather than folded into the number above.

What the workload rank is made of
41stMore work than 41% of BC instructorsranked against every one we hold
49BC — “Workload”31 records · raw score out of 100

Boston College reports workload as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

Ratings from outside BC

Not evaluation data

Collected from RateMyProfessors, not from Boston College: 8 ratings, 100% would take again, difficulty 62 out of 100. Difficulty is not a quality signal in either direction — a harder course is not a worse one.

Anyone can post there — no @bc.edu check and no enrolment check — so it is weighted alongside the evaluation data, never above it.

The line

All 13 items · means across 31 records
The Professor4 items
Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.
9467th pctl
Available Outside of ClassThe instructor was available for help outside of class.
9358th pctl
Brings Out Your Best WorkThe instructor motivated me to do my best work.
9358th pctl
Sparked My InterestThe course stimulated my interest in the subject matter.
9462nd pctl
The Course3 items
Well-Organized CourseThe course was well organized.
9584th pctl
Clear Learning GoalsThe learning objectives for the course were clear.
9477th pctl
Useful Beyond the CourseWhat I learned is applicable beyond this course.
9365th pctl
Assignments & Feedback3 items
Assignments Help You LearnAssignments and exams contributed to my learning.
9169th pctl
Gives Feedback PromptlyI received feedback on my work in a timely manner.
9577th pctl
Meaningful FeedbackThe feedback I received on my work was meaningful.
9159th pctl
Workload, difficulty & attendanceNot ratings
WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.
4941st pctl
Intellectually ChallengingThe course was intellectually challenging.
8957th pctl
Attendance MattersAttending class was necessary to do well in this course.
8949th pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Class by class

6 classes · 31 sections

How each position is worked outPositions account for how many records stand behind each number, so one perfect review does not outrank a semester of them. Every score shown is the real average — only the ordering is adjusted.

MKTG 1021 Marketing PrinciplesOvr91Chal36thWork33rd
On this class's board4th of 16 instructors

14 sections on record · course itself rated 88 out of 100. See the full board for MKTG 1021.

TermSecInstrCourseWork
Spring 202608939140
Spring 202609959240
Fall 202402969240
Fall 202403938940
Spring 202401878660
Spring 202402898860
Fall 2023079088—
Fall 2023088885—
Spring 202301878340
Spring 202302888840
Fall 202213898560
Spring 202201959160

Showing the first 12.

All 13 items for MKTG 1021
The Professor4 items
Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.
9557th pctl
Available Outside of ClassThe instructor was available for help outside of class.
9240th pctl
Brings Out Your Best WorkThe instructor motivated me to do my best work.
9244th pctl
Sparked My InterestThe course stimulated my interest in the subject matter.
9343rd pctl
The Course3 items
Well-Organized CourseThe course was well organized.
9677th pctl
Clear Learning GoalsThe learning objectives for the course were clear.
9575th pctl
Useful Beyond the CourseWhat I learned is applicable beyond this course.
9248th pctl
Assignments & Feedback3 items
Assignments Help You LearnAssignments and exams contributed to my learning.
8939th pctl
Gives Feedback PromptlyI received feedback on my work in a timely manner.
9675th pctl
Meaningful FeedbackThe feedback I received on my work was meaningful.
9466th pctl
Workload, difficulty & attendanceNot ratings
WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.
4933rd pctl
Intellectually ChallengingThe course was intellectually challenging.
8836th pctl
Attendance MattersAttending class was necessary to do well in this course.
8832nd pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

MKTG 4256 Applied Marketing ManagementOvr88Chal48thWork30th
On this class's board2nd of 5 instructors

8 sections on record · course itself rated 85 out of 100. See the full board for MKTG 4256.

TermSecInstrCourseWork
Fall 202501847740
Spring 202501868160
Spring 202502898840
Fall 202404888540
Fall 2023038985—
Fall 202204908660
Fall 202103928940
Fall 202104888840
All 13 items for MKTG 4256
The Professor4 items
Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.
9349th pctl
Available Outside of ClassThe instructor was available for help outside of class.
9452nd pctl
Brings Out Your Best WorkThe instructor motivated me to do my best work.
9244th pctl
Sparked My InterestThe course stimulated my interest in the subject matter.
9343rd pctl
The Course3 items
Well-Organized CourseThe course was well organized.
9570th pctl
Clear Learning GoalsThe learning objectives for the course were clear.
9363rd pctl
Useful Beyond the CourseWhat I learned is applicable beyond this course.
9350th pctl
Assignments & Feedback3 items
Assignments Help You LearnAssignments and exams contributed to my learning.
9260th pctl
Gives Feedback PromptlyI received feedback on my work in a timely manner.
9573rd pctl
Meaningful FeedbackThe feedback I received on my work was meaningful.
8829th pctl
Workload, difficulty & attendanceNot ratings
WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.
4630th pctl
Intellectually ChallengingThe course was intellectually challenging.
9048th pctl
Attendance MattersAttending class was necessary to do well in this course.
8830th pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

MKTG 3177 Heritage MarketingOvr91Chal43rdWork29th
On this class's boardonly instructor on record

4 sections on record · course itself rated 88 out of 100. See the full board for MKTG 3177.

TermSecInstrCourseWork
Spring 202401949340
Spring 202301848260
Fall 202201888340
Spring 202201979440
All 13 items for MKTG 3177
The Professor4 items
Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.
9666th pctl
Available Outside of ClassThe instructor was available for help outside of class.
9455th pctl
Brings Out Your Best WorkThe instructor motivated me to do my best work.
9348th pctl
Sparked My InterestThe course stimulated my interest in the subject matter.
9555th pctl
The Course3 items
Well-Organized CourseThe course was well organized.
9680th pctl
Clear Learning GoalsThe learning objectives for the course were clear.
9468th pctl
Useful Beyond the CourseWhat I learned is applicable beyond this course.
9242nd pctl
Assignments & Feedback3 items
Assignments Help You LearnAssignments and exams contributed to my learning.
9361st pctl
Gives Feedback PromptlyI received feedback on my work in a timely manner.
9467th pctl
Meaningful FeedbackThe feedback I received on my work was meaningful.
9148th pctl
Workload, difficulty & attendanceNot ratings
WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.
4529th pctl
Intellectually ChallengingThe course was intellectually challenging.
9043rd pctl
Attendance MattersAttending class was necessary to do well in this course.
9042nd pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

MKTG 3270 Food MarketingOvr90Chal37thWork78th
On this class's boardonly instructor on record Provisional

2 sections on record · course itself rated 87 out of 100. See the full board for MKTG 3270.

TermSecInstrCourseWork
Spring 202601938860
Spring 202501878760
All 13 items for MKTG 3270
The Professor4 items
Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.
9347th pctl
Available Outside of ClassThe instructor was available for help outside of class.
9347th pctl
Brings Out Your Best WorkThe instructor motivated me to do my best work.
9348th pctl
Sparked My InterestThe course stimulated my interest in the subject matter.
9555th pctl
The Course3 items
Well-Organized CourseThe course was well organized.
9256th pctl
Clear Learning GoalsThe learning objectives for the course were clear.
8937th pctl
Useful Beyond the CourseWhat I learned is applicable beyond this course.
9351st pctl
Assignments & Feedback3 items
Assignments Help You LearnAssignments and exams contributed to my learning.
9364th pctl
Gives Feedback PromptlyI received feedback on my work in a timely manner.
9359th pctl
Meaningful FeedbackThe feedback I received on my work was meaningful.
9356th pctl
Workload, difficulty & attendanceNot ratings
WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.
6078th pctl
Intellectually ChallengingThe course was intellectually challenging.
8837th pctl
Attendance MattersAttending class was necessary to do well in this course.
9042nd pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

MKTG 7720 MarketingOvr93Chal60thWork78th
On this class's board2nd of 2 instructors Provisional

2 sections on record · course itself rated 92 out of 100. See the full board for MKTG 7720.

TermSecInstrCourseWork
Midterm Fall 202501939360
Midterm Fall 202502939260
All 13 items for MKTG 7720
The Professor4 items
Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.
9456th pctl
Available Outside of ClassThe instructor was available for help outside of class.
9558th pctl
Brings Out Your Best WorkThe instructor motivated me to do my best work.
9455th pctl
Sparked My InterestThe course stimulated my interest in the subject matter.
9768th pctl
The Course3 items
Well-Organized CourseThe course was well organized.
9469th pctl
Clear Learning GoalsThe learning objectives for the course were clear.
9358th pctl
Useful Beyond the CourseWhat I learned is applicable beyond this course.
9569th pctl
Assignments & Feedback3 items
Assignments Help You LearnAssignments and exams contributed to my learning.
9578th pctl
Gives Feedback PromptlyI received feedback on my work in a timely manner.
9147th pctl
Meaningful FeedbackThe feedback I received on my work was meaningful.
9148th pctl
Workload, difficulty & attendanceNot ratings
WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.
6078th pctl
Intellectually ChallengingThe course was intellectually challenging.
9260th pctl
Attendance MattersAttending class was necessary to do well in this course.
9466th pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

MKTG 3625 Special Topics: Luxury MarketingOvr94Chal53rdWork25th
On this class's board1st of 2 instructors Provisional

1 section on record · course itself rated 88 out of 100. See the full board for MKTG 3625.

TermSecInstrCourseWork
Spring 202401948840
All 13 items for MKTG 3625
The Professor4 items
Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.
9239th pctl
Available Outside of ClassThe instructor was available for help outside of class.
9238th pctl
Brings Out Your Best WorkThe instructor motivated me to do my best work.
9032nd pctl
Sparked My InterestThe course stimulated my interest in the subject matter.
9129th pctl
The Course3 items
Well-Organized CourseThe course was well organized.
9575th pctl
Clear Learning GoalsThe learning objectives for the course were clear.
9464th pctl
Useful Beyond the CourseWhat I learned is applicable beyond this course.
9138th pctl
Assignments & Feedback3 items
Assignments Help You LearnAssignments and exams contributed to my learning.
9150th pctl
Gives Feedback PromptlyI received feedback on my work in a timely manner.
9358th pctl
Meaningful FeedbackThe feedback I received on my work was meaningful.
8936th pctl
Workload, difficulty & attendanceNot ratings
WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.
4025th pctl
Intellectually ChallengingThe course was intellectually challenging.
9153rd pctl
Attendance MattersAttending class was necessary to do well in this course.
8936th pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

How to read this pageScores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Almost every class scores high on that scale (the median is about 90), so challenge and workload are shown as a rank against every instructor we hold rather than as a score; the raw figure is in the breakdown above. Neither describes quality, and neither is ever marked better or worse anywhere on this site. A dash means the question was not reported, and is never a zero. The position printed against each class is this instructor's place on that class's own board, computed from the same records the board itself is built from.