Class record · MKTG · CSOM

MKTG 4256

Applied Marketing Management · 5 instructors on record · 35 sections

How the curve score is built

75Teaching85 raw · 42nd percentile of BC classes

+2Easiness adjustmenteasiness 83 · 45 raw workload · lighter than 71% of BC classes

77Curve scorethe teaching curve +2 for the workload · at most ±6 either way

Boston College's ratings are bunched at the top — the median instructor averages about 88 out of 100 on the raw scale, and 44% of them clear 90 — so a raw score cannot separate anybody. Every figure here is ranked against BC classes and that rank is re-expressed out of 100, which is what turns a raw 88 — the middle of the university — into a figure that says where somebody actually stands. On this scale 77 is the median, 84 the top quarter and 91 the top tenth. Workload is then an adjustment on top of that, worth nothing at all for an ordinary one. Lighter work than 71% of BC classes.

What the course score is made of

85BC evaluations35 records · weight ×1.0 · Fall 2021 – Spring 2026

—Student reviewsno reviews — does not contribute

—RateMyProfessorsno ratings — does not contribute

The class itself, averaged across everyone who taught it — who taught it is the board below.

How is this worked out?

That is what a student picking a section is actually choosing between: the board carries each instructor's own score for this class, and the score above is the class averaged across all of them.

What the challenge rank is made of

44thMore challenging than 44% of BC classesranked against every one we hold

90BC — “Intellectually Challenging”35 records · raw score out of 100

Boston College's own “intellectually challenging” question. It is not a measure of difficulty, grading or workload.

How is this worked out?

Boston College's own “intellectually challenging” question for this class only — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score.

What the workload rank is made of

29thMore work than 29% of BC classesranked against every one we hold

45BC — “Workload”35 records · raw score out of 100

One of Boston College's five workload bands, not a number of hours. Higher means more work, not worse.

How is this worked out?

Boston College reports workload for this class only as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

This integrating course emphasizes the importance of strategy formulation as the basis for sound marketing management and decision making. The course stresses the application of marketing concepts and principles through case analysis and class discussion of cases, problems, and current marketing readings. Attention is placed on identifying and evaluating marketing strategies and problems and developing explicit recommendations for action.

The board

5 instructors · ranked on this class onlyCompare the top 3

Scores are real averages. The order also accounts for how many records back each one — the count is under every score — so one perfect review does not outrank a semester of them.

Rank	Instructor	Curve	Easiness	Challenge	RMP overall
1	Katherine LemonMarketing	8995 raw · 8 records	83+2 to the score	65th	—no page
2	Bradford HudsonProfessor of the Practice · Marketing	7888 raw · 8 records	81+1 to the score	48th	888 ratings · all classes
3	Gergana NenkovMarketing	7787 raw · 3 records	81+1 to the score	18th	402 ratings · all classes
4	Larisa KovalenkoMarketing	7585 raw · 9 records	84+2 to the score	29th	—no page
5	Corinne Azoulay SadkaMarketing	7082 raw · 7 records	77±0 to the score	60th	—no page

The RateMyProfessors column is an instructor's overall figure across everything they teach, not a figure about this class.

How this board is built and ordered

Positions account for how many records stand behind each number, so one perfect review does not outrank a semester of them. Every score shown is the real average — only the ordering is adjusted. The comparison here is the class itself: a thin record is read against how this class was rated overall, not against the university.

Every instructor with an evaluation record for this class is on this board — it is not a top ten, and nothing is hidden behind a “show more”. Curve is the instructor's score for THIS class only, ranked against every instructor we hold and printed back out of 100, with the raw BC average underneath it; nothing on this board is an average across the other things they teach. Easiness is an adjustment on top of it, worth up to about ±6 — BC's workload item, ranked and turned over, so a lighter section gains and a heavier one loses, while an ordinary one changes nothing — and each row prints the adjustment, signed. The board is ordered on the same figure it prints, adjusted for how many records back it. Challenge is BC's “intellectually challenging” item shown as a rank against every class we hold; students answer it positively about courses that stretched them, so it is not a measure of difficulty or grading, and it is never marked better or worse.

That site has no course dimension, so its figure is shown for information and kept out of the ranking.

The line

All 13 items · means across 35 records

Instructor4

Course3

Feedback3

Workload & Challengenot ratings

Bars are ranks, not raw scores. Nothing here is graded good or bad.

What each item asks

Explains Clearly: The instructor was effective at creating an understanding of difficult subject matter.
Available: The instructor was available for help outside of class.
Motivating: The instructor motivated me to do my best work.
Sparks Interest: The course stimulated my interest in the subject matter.
Organized: The course was well organized.
Clear Goals: The learning objectives for the course were clear.
Useful Later: What I learned is applicable beyond this course.
Assignments: Assignments and exams contributed to my learning.
Fast Feedback: I received feedback on my work in a timely manner.
Useful Feedback: The feedback I received on my work was meaningful.
Workload: How much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.
Challenge: The course was intellectually challenging.
Attendance: Attending class was necessary to do well in this course.

Why these numbers are curved

Both the number and the bar are the rank against every comparable record we hold, printed back out of 100. BC's questions all have a median around 4.5, so on the raw scale every cell here would read in the high eighties and every bar would be nearly full — thirteen numbers that tell you nothing. Each cell prints its raw BC figure and its percentile underneath, so nothing is hidden by the transform. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Game log

35 sections · newest first

Instructor	Term	Sec	Instr	Course	Work
Gergana Nenkov	Spring 2026	01	82	80	40
Gergana Nenkov	Spring 2026	02	91	87	60
Gergana Nenkov	Spring 2026	03	88	79	40
Bradford Hudson	Fall 2025	01	84	77	40
Corinne Azoulay Sadka	Fall 2025	02	83	83	60
Corinne Azoulay Sadka	Fall 2025	03	89	89	60
Bradford Hudson	Spring 2025	01	86	81	60
Bradford Hudson	Spring 2025	02	89	88	40
Corinne Azoulay Sadka	Spring 2025	03	83	78	60
Katherine Lemon	Fall 2024	01	96	96	40
Katherine Lemon	Fall 2024	02	97	95	40
Corinne Azoulay Sadka	Fall 2024	03	69	68	40
Bradford Hudson	Fall 2024	04	88	85	40
Larisa Kovalenko	Spring 2024	01	69	73	40
Larisa Kovalenko	Spring 2024	02	81	80	40
Larisa Kovalenko	Spring 2024	03	80	86	40
Katherine Lemon	Fall 2023	01	98	93	—
Katherine Lemon	Fall 2023	02	95	89	40
Bradford Hudson	Fall 2023	03	89	85	—
Larisa Kovalenko	Spring 2023	01	89	86	40
Larisa Kovalenko	Spring 2023	02	80	80	—
Larisa Kovalenko	Spring 2023	03	85	84	40
Katherine Lemon	Fall 2022	01	93	91	40
Katherine Lemon	Fall 2022	02	92	87	40
Corinne Azoulay Sadka	Fall 2022	03	84	86	60

Showing the first 25.

How to read this board

Instructors are ranked on their record in this class only, never on their average across everything they teach. Scores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Workload is BC's own five-band figure, not a number of hours, and is shown as a rank. A dash means the question was not reported, and is never a zero.