Class record · MKTG · CSOM

MKTG 4256

Applied Marketing Management · 5 instructors on record · 35 sections

What the course score is made of

85BC evaluations35 records · weight ×1.0 · Fall 2021 – Spring 2026

—Student reviewsno reviews — does not contribute

—RateMyProfessorsno ratings — does not contribute

That is the class itself, averaged across everyone who taught it. Who taught it, and how each of them scored, is the board below — that is what a student picking a section is actually choosing between.

What the challenge rank is made of

44thMore challenging than 44% of BC classesranked against every one we hold

90BC — “Intellectually Challenging”35 records · raw score out of 100

Boston College's own “intellectually challenging” question for this class only — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score.

What the workload rank is made of

29thMore work than 29% of BC classesranked against every one we hold

45BC — “Workload”35 records · raw score out of 100

Boston College reports workload for this class only as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

This integrating course emphasizes the importance of strategy formulation as the basis for sound marketing management and decision making. The course stresses the application of marketing concepts and principles through case analysis and class discussion of cases, problems, and current marketing readings. Attention is placed on identifying and evaluating marketing strategies and problems and developing explicit recommendations for action.

The board

5 instructors · ranked on this class onlyCompare the top 3

Scores are real averages. The order also accounts for how many records back each one — the count is under every score — so one perfect review does not outrank a semester of them.

Rank	Instructor	Overall	Workload	Challenge	RMP overall
1	Katherine LemonMarketing	958 records	26th	65th	—no page
2	Bradford HudsonProfessor of the Practice · Marketing	888 records	30th	48th	888 ratings · all classes
3	Gergana NenkovMarketing	873 records	30th	18th	402 ratings · all classes
4	Larisa KovalenkoMarketing	859 records	25th	29th	—no page
5	Corinne Azoulay SadkaMarketing	827 records	39th	60th	—no page

How this board is orderedPositions account for how many records stand behind each number, so one perfect review does not outrank a semester of them. Every score shown is the real average — only the ordering is adjusted. The comparison here is the class itself: a thin record is read against how this class was rated overall, not against the university.

Every instructor with an evaluation record for this class is on this board — it is not a top ten, and nothing is hidden behind a “show more”. Overall is the instructor's blended score for THIS class only, and its one contributing source is Boston College's evaluations for the sections in the row's record count — nothing on this board is an average across the other things they teach. Workload and Challenge are RANKS against every class we hold, not scores: BC's questions all sit near the top of the 1-5 scale, so a raw number would put almost every row in the high eighties and tell you nothing. Challenge is BC's “intellectually challenging” item, which students answer positively about courses that stretched them — it is not a measure of difficulty or grading. Neither column is ever marked better or worse. The RateMyProfessors column is an instructor's overall figure across everything they teach; that site has no course dimension, so it is shown for information and kept out of the ranking.

The line

All 13 items · means across 35 records

The Professor4 items

Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.

9241st pctl

Available Outside of ClassThe instructor was available for help outside of class.

9240th pctl

Brings Out Your Best WorkThe instructor motivated me to do my best work.

9136th pctl

Sparked My InterestThe course stimulated my interest in the subject matter.

9235th pctl

The Course3 items

Well-Organized CourseThe course was well organized.

9363rd pctl

Clear Learning GoalsThe learning objectives for the course were clear.

9363rd pctl

Useful Beyond the CourseWhat I learned is applicable beyond this course.

9351st pctl

Assignments & Feedback3 items

Assignments Help You LearnAssignments and exams contributed to my learning.

9150th pctl

Gives Feedback PromptlyI received feedback on my work in a timely manner.

8834th pctl

Meaningful FeedbackThe feedback I received on my work was meaningful.

8831st pctl

Workload, difficulty & attendanceNot ratings

WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.

4529th pctl

Intellectually ChallengingThe course was intellectually challenging.

9044th pctl

Attendance MattersAttending class was necessary to do well in this course.

9039th pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Game log

35 sections · newest first

Instructor	Term	Sec	Instr	Course	Work
Gergana Nenkov	Spring 2026	01	82	80	40
Gergana Nenkov	Spring 2026	02	91	87	60
Gergana Nenkov	Spring 2026	03	88	79	40
Bradford Hudson	Fall 2025	01	84	77	40
Corinne Azoulay Sadka	Fall 2025	02	83	83	60
Corinne Azoulay Sadka	Fall 2025	03	89	89	60
Bradford Hudson	Spring 2025	01	86	81	60
Bradford Hudson	Spring 2025	02	89	88	40
Corinne Azoulay Sadka	Spring 2025	03	83	78	60
Katherine Lemon	Fall 2024	01	96	96	40
Katherine Lemon	Fall 2024	02	97	95	40
Corinne Azoulay Sadka	Fall 2024	03	69	68	40
Bradford Hudson	Fall 2024	04	88	85	40
Larisa Kovalenko	Spring 2024	01	69	73	40
Larisa Kovalenko	Spring 2024	02	81	80	40
Larisa Kovalenko	Spring 2024	03	80	86	40
Katherine Lemon	Fall 2023	01	98	93	—
Katherine Lemon	Fall 2023	02	95	89	40
Bradford Hudson	Fall 2023	03	89	85	—
Larisa Kovalenko	Spring 2023	01	89	86	40
Larisa Kovalenko	Spring 2023	02	80	80	—
Larisa Kovalenko	Spring 2023	03	85	84	40
Katherine Lemon	Fall 2022	01	93	91	40
Katherine Lemon	Fall 2022	02	92	87	40
Corinne Azoulay Sadka	Fall 2022	03	84	86	60

Showing the first 25.

How to read this boardInstructors are ranked on their record in this class only, never on their average across everything they teach. Scores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Workload is BC's own five-band figure, not a number of hours, and is shown as a rank. A dash means the question was not reported, and is never a zero.