Class record · MKTG · CSOM

MKTG 8016

Digital Marketing Skills and Analytics · 1 instructor on record · 10 sections

What the course score is made of

83BC evaluations10 records · weight ×1.0 · Spring 1 2023 – Fall 2025

—Student reviewsno reviews — does not contribute

—RateMyProfessorsno ratings — does not contribute

That is the class itself, averaged across everyone who taught it. Who taught it, and how each of them scored, is the board below — that is what a student picking a section is actually choosing between.

What the challenge rank is made of

26thMore challenging than 26% of BC classesranked against every one we hold

86BC — “Intellectually Challenging”10 records · raw score out of 100

Boston College's own “intellectually challenging” question for this class only — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score.

What the workload rank is made of

39thMore work than 39% of BC classesranked against every one we hold

50BC — “Workload”10 records · raw score out of 100

Boston College reports workload for this class only as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

The only instructor on record

10 sections · nobody else has taught itFull record

Instructor	Overall	Workload	Challenge
John NeesonMarketing	8910 records	39th	26th

There is no ranking to read here: John Neeson is the only instructor with evaluation records for MKTG 8016, so the number is a record, not a position.

Also taught by John Neeson

1 other class

Class	Instructors	Course score
MKTG 8019Entrepreneurial Marketing Strategy	17 records	89

Other MKTG classes

All of them

Class	Instructors	Course score
MKTG 1021Marketing Principles	16124 records	84
MKTG 2153Marketing Research	841 records	80
MKTG 4256Applied Marketing Management	535 records	85
MKTG 7700Marketing	419 records	84
MKTG 3156Digital Marketing	315 records	82
MKTG 8015Strategic Brand Management	314 records	90

The line

All 13 items · means across 10 records

The Professor4 items

Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.

9133rd pctl

Available Outside of ClassThe instructor was available for help outside of class.

9452nd pctl

Brings Out Your Best WorkThe instructor motivated me to do my best work.

9032nd pctl

Sparked My InterestThe course stimulated my interest in the subject matter.

9232nd pctl

The Course3 items

Well-Organized CourseThe course was well organized.

8728th pctl

Clear Learning GoalsThe learning objectives for the course were clear.

8727th pctl

Useful Beyond the CourseWhat I learned is applicable beyond this course.

9034th pctl

Assignments & Feedback3 items

Assignments Help You LearnAssignments and exams contributed to my learning.

9152nd pctl

Gives Feedback PromptlyI received feedback on my work in a timely manner.

9040th pctl

Meaningful FeedbackThe feedback I received on my work was meaningful.

8624th pctl

Workload, difficulty & attendanceNot ratings

WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.

5039th pctl

Intellectually ChallengingThe course was intellectually challenging.

8626th pctl

Attendance MattersAttending class was necessary to do well in this course.

8521st pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Game log

10 sections · newest first

Instructor	Term	Sec	Instr	Course	Work
John Neeson	Fall 2025	01	100	90	—
John Neeson	Fall 2024	01	88	86	—
John Neeson	Fall 2023	01	96	82	—
John Neeson	Fall 2022	01	93	91	40
John Neeson	Fall 2021	01	99	93	60
John Neeson	Midterm Spring 2022	01	88	81	40
John Neeson	Midterm Spring 2024	01	71	68	60
John Neeson	Midterm Spring 2025	01	83	76	60
John Neeson	Midterm Spring 2026	01	85	83	40
John Neeson	Spring 1 2023	01	83	77	—

How to read this boardInstructors are ranked on their record in this class only, never on their average across everything they teach. Scores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Workload is BC's own five-band figure, not a number of hours, and is shown as a rank. A dash means the question was not reported, and is never a zero.