Class record · MKTG · CSOM

MKTG 2153

Marketing Research · 8 instructors on record · 41 sections

What the course score is made of

80BC evaluations41 records · weight ×1.0 · Fall 2021 – Spring 2026

—Student reviewsno reviews — does not contribute

—RateMyProfessorsno ratings — does not contribute

That is the class itself, averaged across everyone who taught it. Who taught it, and how each of them scored, is the board below — that is what a student picking a section is actually choosing between.

What the challenge rank is made of

27thMore challenging than 27% of BC classesranked against every one we hold

86BC — “Intellectually Challenging”41 records · raw score out of 100

Boston College's own “intellectually challenging” question for this class only — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score.

What the workload rank is made of

30thMore work than 30% of BC classesranked against every one we hold

46BC — “Workload”41 records · raw score out of 100

Boston College reports workload for this class only as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

Marketing managers depend on the availability of timely and accurate market information to reduce their risk in decision making. The goal of this course is to provide students with a solid grounding in contemporary marketing research methods to enable them to recognize the need for research, to design and implement some research projects on their own, and to evaluate knowledgeably the research methods and results presented to them by others. Students will acquire a working knowledge of both qualitative and quantitative analysis methods and will apply these skills to a marketing research project. Students are expected to have taken one of the following statistics-based courses or an equivalent prior to enrolling in this class: BZAN1135, APSY2217, BIOL2300, ECON1151, PSYC1120, or SOCY2200.

The board

8 instructors · ranked on this class onlyCompare the top 3

Scores are real averages. The order also accounts for how many records back each one — the count is under every score — so one perfect review does not outrank a semester of them.

Rank	Instructor	Overall	Workload	Challenge	RMP overall
1	Nailya OrdabayevaMarketing Provisional	992 records	25th	55th	—no page
2	Allison PaulMarketing	943 records	25th	32nd	—no page
3	Edward LoessiMarketing	863 records	25th	13th	—no page
4	Linda SalisburyMarketing	8511 records	30th	29th	1001 rating · all classes
5	Donggwan KimMarketing	854 records	29th	24th	—no page
6	Rebecca SegalMarketing	854 records	30th	15th	—no page
7	Megan Hunter AntillMarketing	8212 records	33rd	36th	—no page
8	Greg GirardMarketing Provisional	662 records	78th	19th	—no page

How this board is orderedPositions account for how many records stand behind each number, so one perfect review does not outrank a semester of them. Every score shown is the real average — only the ordering is adjusted. The comparison here is the class itself: a thin record is read against how this class was rated overall, not against the university.

Every instructor with an evaluation record for this class is on this board — it is not a top ten, and nothing is hidden behind a “show more”. Overall is the instructor's blended score for THIS class only, and its one contributing source is Boston College's evaluations for the sections in the row's record count — nothing on this board is an average across the other things they teach. Workload and Challenge are RANKS against every class we hold, not scores: BC's questions all sit near the top of the 1-5 scale, so a raw number would put almost every row in the high eighties and tell you nothing. Challenge is BC's “intellectually challenging” item, which students answer positively about courses that stretched them — it is not a measure of difficulty or grading. Neither column is ever marked better or worse. 2 of 8 rows are marked provisional: fewer than 3 records stand behind the number. That is thin evidence, not a bad instructor — the record count is in every row. The RateMyProfessors column is an instructor's overall figure across everything they teach; that site has no course dimension, so it is shown for information and kept out of the ranking.

The line

All 13 items · means across 41 records

The Professor4 items

Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.

9026th pctl

Available Outside of ClassThe instructor was available for help outside of class.

9347th pctl

Brings Out Your Best WorkThe instructor motivated me to do my best work.

8925th pctl

Sparked My InterestThe course stimulated my interest in the subject matter.

8817th pctl

The Course3 items

Well-Organized CourseThe course was well organized.

9148th pctl

Clear Learning GoalsThe learning objectives for the course were clear.

9146th pctl

Useful Beyond the CourseWhat I learned is applicable beyond this course.

8926th pctl

Assignments & Feedback3 items

Assignments Help You LearnAssignments and exams contributed to my learning.

8728th pctl

Gives Feedback PromptlyI received feedback on my work in a timely manner.

8936th pctl

Meaningful FeedbackThe feedback I received on my work was meaningful.

8936th pctl

Workload, difficulty & attendanceNot ratings

WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.

4630th pctl

Intellectually ChallengingThe course was intellectually challenging.

8627th pctl

Attendance MattersAttending class was necessary to do well in this course.

8726th pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Game log

41 sections · newest first

Instructor	Term	Sec	Instr	Course	Work
Linda Salisbury	Spring 2026	01	81	72	60
Linda Salisbury	Spring 2026	02	81	79	60
Donggwan Kim	Spring 2026	03	76	74	40
Donggwan Kim	Spring 2026	04	91	86	60
Megan Hunter Antill	Fall 2025	01	90	86	60
Megan Hunter Antill	Fall 2025	02	92	90	40
Megan Hunter Antill	Fall 2025	03	94	93	40
Megan Hunter Antill	Fall 2025	04	93	90	40
Rebecca Segal	Fall 2025	05	80	75	60
Megan Hunter Antill	Spring 2025	01	71	70	40
Megan Hunter Antill	Spring 2025	02	70	70	60
Donggwan Kim	Spring 2025	03	87	80	40
Donggwan Kim	Spring 2025	04	88	77	40
Linda Salisbury	Fall 2024	01	81	78	40
Linda Salisbury	Fall 2024	02	91	84	40
Linda Salisbury	Fall 2024	03	75	72	40
Rebecca Segal	Fall 2024	04	82	79	40
Linda Salisbury	Spring 2024	01	83	78	—
Linda Salisbury	Spring 2024	02	88	81	40
Rebecca Segal	Spring 2024	03	88	84	40
Megan Hunter Antill	Fall 2023	01	84	79	—
Megan Hunter Antill	Fall 2023	02	84	78	—
Megan Hunter Antill	Fall 2023	03	89	85	—
Allison Paul	Fall 2023	04	94	87	—
Linda Salisbury	Spring 2023	01	93	85	40

Showing the first 25.

How to read this boardInstructors are ranked on their record in this class only, never on their average across everything they teach. Scores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Workload is BC's own five-band figure, not a number of hours, and is shown as a rank. A dash means the question was not reported, and is never a zero.