Class record · MKTG · CSOM

MKTG 8022

Digital Marketing: Building Consumer & Brand Relationships · 1 instructor on record · 3 sections

What the course score is made of

96BC evaluations3 records · weight ×1.0 · Spring 2023 – Fall 2025

—Student reviewsno reviews — does not contribute

—RateMyProfessorsno ratings — does not contribute

That is the class itself, averaged across everyone who taught it. Who taught it, and how each of them scored, is the board below — that is what a student picking a section is actually choosing between.

What the challenge rank is made of

52ndMore challenging than 52% of BC classesranked against every one we hold

91BC — “Intellectually Challenging”3 records · raw score out of 100

Boston College's own “intellectually challenging” question for this class only — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score.

What the workload rank is made of

25thMore work than 25% of BC classesranked against every one we hold

40BC — “Workload”3 records · raw score out of 100

Boston College reports workload for this class only as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

This course focuses on the challenges and opportunities brands have in connecting with consumers in an increasingly complex and digital world. Students will explore consumer behavior trends that are shaping expectations of brands, how those changes affect digital marketing strategies and the approaches, tools and infrastructure needed to meet consumers where they are. This course will use research, case studies and current real life brand examples to educate students on the paradigm shifts needed to drive participation, loyalty and profit. Students will learn how brands need to connect, learn, segment, target and engage using systems, platforms and technology.

The only instructor on record

3 sections · nobody else has taught itFull record

Instructor	Overall	Workload	Challenge
Matthew MarcotteMarketing	983 records	25th	52nd

There is no ranking to read here: Matthew Marcotte is the only instructor with evaluation records for MKTG 8022, so the number is a record, not a position.

Other MKTG classes

All of them

Class	Instructors	Course score
MKTG 1021Marketing Principles	16124 records	84
MKTG 2153Marketing Research	841 records	80
MKTG 4256Applied Marketing Management	535 records	85
MKTG 7700Marketing	419 records	84
MKTG 3156Digital Marketing	315 records	82
MKTG 8015Strategic Brand Management	314 records	90

The line

All 13 items · means across 3 records

The Professor4 items

Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.

9986th pctl

Available Outside of ClassThe instructor was available for help outside of class.

9779th pctl

Brings Out Your Best WorkThe instructor motivated me to do my best work.

9882nd pctl

Sparked My InterestThe course stimulated my interest in the subject matter.

9985th pctl

The Course3 items

Well-Organized CourseThe course was well organized.

9571st pctl

Clear Learning GoalsThe learning objectives for the course were clear.

9574th pctl

Useful Beyond the CourseWhat I learned is applicable beyond this course.

9781st pctl

Assignments & Feedback3 items

Assignments Help You LearnAssignments and exams contributed to my learning.

9362nd pctl

Gives Feedback PromptlyI received feedback on my work in a timely manner.

9253rd pctl

Meaningful FeedbackThe feedback I received on my work was meaningful.

9043rd pctl

Workload, difficulty & attendanceNot ratings

WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.

4025th pctl

Intellectually ChallengingThe course was intellectually challenging.

9152nd pctl

Attendance MattersAttending class was necessary to do well in this course.

9463rd pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Game log

3 sections · newest first

Instructor	Term	Sec	Instr	Course	Work
Matthew Marcotte	Fall 2025	01	100	97	40
Matthew Marcotte	Spring 2024	01	98	96	40
Matthew Marcotte	Spring 2023	01	95	96	40

How to read this boardInstructors are ranked on their record in this class only, never on their average across everything they teach. Scores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Workload is BC's own five-band figure, not a number of hours, and is shown as a rank. A dash means the question was not reported, and is never a zero.