Class record · MKTG · CSOM

MKTG 8005

Marketing Strategy & Innovation · 1 instructor on record · 5 sections

What the course score is made of

87BC evaluations5 records · weight ×1.0 · Spring 2023 – Spring 2025

—Student reviewsno reviews — does not contribute

—RateMyProfessorsno ratings — does not contribute

That is the class itself, averaged across everyone who taught it. Who taught it, and how each of them scored, is the board below — that is what a student picking a section is actually choosing between.

What the challenge rank is made of

36thMore challenging than 36% of BC classesranked against every one we hold

88BC — “Intellectually Challenging”5 records · raw score out of 100

Boston College's own “intellectually challenging” question for this class only — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score.

What the workload rank is made of

78thMore work than 78% of BC classesranked against every one we hold

60BC — “Workload”5 records · raw score out of 100

Boston College reports workload for this class only as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

This course builds on the principles covered in the core Marketing courseby further developing and applying marketing strategy to different company lifestages (i.e. launch, geographic expansion, repositioning), industries (i.e. luxury, retail, e-commerce) and innovations (i.e. digital marketplaces, AI-driven solutions.) It takes a Marketing practitioners view of determining and owning the strategy and builds the link between strategy, activities, and outcomes. You will be exposed to problems and situations that will require you to assess, analyze and recommend actions within the context of marketing skills and organizational alignment.Extensive case analysis and financial and analytical tools are used to examine marketing growth strategies, target market strategies, external factors, marketing program development, the marketing organization, and implementation of marketing strategy.This course is appropriate for those considering marketing as a career, consultants helping to drive revenue generation, or general managers looking to build an external, customer-centric skillset to complement operational capabilities.

The only instructor on record

5 sections · nobody else has taught itFull record

Instructor	Overall	Workload	Challenge
Kristy CunninghamMarketing	935 records	78th	36th

There is no ranking to read here: Kristy Cunningham is the only instructor with evaluation records for MKTG 8005, so the number is a record, not a position.

Other MKTG classes

All of them

Class	Instructors	Course score
MKTG 1021Marketing Principles	16124 records	84
MKTG 2153Marketing Research	841 records	80
MKTG 4256Applied Marketing Management	535 records	85
MKTG 7700Marketing	419 records	84
MKTG 3156Digital Marketing	315 records	82
MKTG 8015Strategic Brand Management	314 records	90

The line

All 13 items · means across 5 records

The Professor4 items

Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.

9349th pctl

Available Outside of ClassThe instructor was available for help outside of class.

9345th pctl

Brings Out Your Best WorkThe instructor motivated me to do my best work.

9452nd pctl

Sparked My InterestThe course stimulated my interest in the subject matter.

9449th pctl

The Course3 items

Well-Organized CourseThe course was well organized.

9359th pctl

Clear Learning GoalsThe learning objectives for the course were clear.

9253rd pctl

Useful Beyond the CourseWhat I learned is applicable beyond this course.

9138th pctl

Assignments & Feedback3 items

Assignments Help You LearnAssignments and exams contributed to my learning.

8935th pctl

Gives Feedback PromptlyI received feedback on my work in a timely manner.

9675th pctl

Meaningful FeedbackThe feedback I received on my work was meaningful.

9573rd pctl

Workload, difficulty & attendanceNot ratings

WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.

6078th pctl

Intellectually ChallengingThe course was intellectually challenging.

8836th pctl

Attendance MattersAttending class was necessary to do well in this course.

9039th pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Game log

5 sections · newest first

Instructor	Term	Sec	Instr	Course	Work
Kristy Cunningham	Spring 2025	01	96	90	60
Kristy Cunningham	Fall 2024	01	91	88	60
Kristy Cunningham	Spring 2024	01	95	88	60
Kristy Cunningham	Fall 2023	01	95	88	—
Kristy Cunningham	Spring 2023	01	87	83	60

How to read this boardInstructors are ranked on their record in this class only, never on their average across everything they teach. Scores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Workload is BC's own five-band figure, not a number of hours, and is shown as a rank. A dash means the question was not reported, and is never a zero.