Class record · MKTG · CSOM

MKTG 3165

Strategic Brand Management · 1 instructor on record · 13 sections

What the course score is made of

92BC evaluations13 records · weight ×1.0 · Fall 2021 – Spring 2026

—Student reviewsno reviews — does not contribute

—RateMyProfessorsno ratings — does not contribute

That is the class itself, averaged across everyone who taught it. Who taught it, and how each of them scored, is the board below — that is what a student picking a section is actually choosing between.

What the challenge rank is made of

70thMore challenging than 70% of BC classesranked against every one we hold

94BC — “Intellectually Challenging”13 records · raw score out of 100

Boston College's own “intellectually challenging” question for this class only — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score.

What the workload rank is made of

32ndMore work than 32% of BC classesranked against every one we hold

47BC — “Workload”13 records · raw score out of 100

Boston College reports workload for this class only as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

This course teaches students fundamental and leading-edge concepts in brand management. Students learn to develop and articulate brand strategy, how to give strategic brand direction, and how to measure strategic brand progress. They learn how to manage key relationships and functions that surround the brand, e.g., advertising, promotion, public relations, licensing, and product and package design agencies. A capable brand manager has exceptional strategic, quantitative, interpersonal, and presentation skills and must be comfortable with decision-making and leadership. The course will focus on the development and application of these skills in brand management via in-class learning, case discussion, and project work.

The only instructor on record

13 sections · nobody else has taught itFull record

Instructor	Overall	Workload	Challenge
John FisherSenior Lecturer · Marketing	9413 records	32nd	70th

There is no ranking to read here: John Fisher is the only instructor with evaluation records for MKTG 3165, so the number is a record, not a position.

Also taught by John Fisher

1 other class

Class	Instructors	Course score
MKTG 8015Strategic Brand Management	314 records	90

Other MKTG classes

All of them

Class	Instructors	Course score
MKTG 1021Marketing Principles	16124 records	84
MKTG 2153Marketing Research	841 records	80
MKTG 4256Applied Marketing Management	535 records	85
MKTG 7700Marketing	419 records	84
MKTG 3156Digital Marketing	315 records	82
MKTG 8015Strategic Brand Management	314 records	90

The line

All 13 items · means across 13 records

The Professor4 items

Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.

9776th pctl

Available Outside of ClassThe instructor was available for help outside of class.

9779th pctl

Brings Out Your Best WorkThe instructor motivated me to do my best work.

9778th pctl

Sparked My InterestThe course stimulated my interest in the subject matter.

9879th pctl

The Course3 items

Well-Organized CourseThe course was well organized.

9785th pctl

Clear Learning GoalsThe learning objectives for the course were clear.

9786th pctl

Useful Beyond the CourseWhat I learned is applicable beyond this course.

9886th pctl

Assignments & Feedback3 items

Assignments Help You LearnAssignments and exams contributed to my learning.

9575th pctl

Gives Feedback PromptlyI received feedback on my work in a timely manner.

9677th pctl

Meaningful FeedbackThe feedback I received on my work was meaningful.

9573rd pctl

Workload, difficulty & attendanceNot ratings

WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.

4732nd pctl

Intellectually ChallengingThe course was intellectually challenging.

9470th pctl

Attendance MattersAttending class was necessary to do well in this course.

9781st pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Game log

13 sections · newest first

Instructor	Term	Sec	Instr	Course	Work
John Fisher	Spring 2026	01	97	97	40
John Fisher	Fall 2025	01	91	90	40
John Fisher	Fall 2025	02	97	93	40
John Fisher	Spring 2025	01	94	91	40
John Fisher	Fall 2024	01	94	93	60
John Fisher	Fall 2024	02	97	97	60
John Fisher	Spring 2024	01	96	93	40
John Fisher	Fall 2023	01	82	83	—
John Fisher	Fall 2023	02	90	89	—
John Fisher	Spring 2023	01	92	93	60
John Fisher	Fall 2022	01	97	94	60
John Fisher	Spring 2022	01	96	91	40
John Fisher	Fall 2021	01	98	93	40

How to read this boardInstructors are ranked on their record in this class only, never on their average across everything they teach. Scores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Workload is BC's own five-band figure, not a number of hours, and is shown as a rank. A dash means the question was not reported, and is never a zero.