Class record · ADCO · ADV

ADCO 3041

Persuasive Communication · 1 instructor on record · 4 sections

What the course score is made of

80BC evaluations4 records · weight ×1.0 · Fall 2023 – Fall 2025

—Student reviewsno reviews — does not contribute

—RateMyProfessorsno ratings — does not contribute

That is the class itself, averaged across everyone who taught it. Who taught it, and how each of them scored, is the board below — that is what a student picking a section is actually choosing between.

What the challenge rank is made of

19thMore challenging than 19% of BC classesranked against every one we hold

84BC — “Intellectually Challenging”4 records · raw score out of 100

Boston College's own “intellectually challenging” question for this class only — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score.

What the workload rank is made of

85thMore work than 85% of BC classesranked against every one we hold

70BC — “Workload”4 records · raw score out of 100

Boston College reports workload for this class only as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

In our culture, image is about conveying success. It is what makes us want to buy a brand or vote for a candidate. Course explores the powerful role of imaging, the use of trademarks as a vehicle to convey a corporate image, and how a "marketable personality" (for a product, service, organization, or individual) is defined, developed, and communicated. Examines strategies for balancing the emotional and rational factors of a message, finding a position with "soul," and using research to full advantage in relation to image failure and crisis management. A look at how imaging is affected by the exploding world of media and how it influences the corporate bottom line. Video and audio presentations and case studies provide stimulating examples. Students will better understand the imaging process and develop the know-how to evaluate and use it.

The only instructor on record

4 sections · nobody else has taught itFull record

Instructor	Overall	Workload	Challenge
Martha WhalenAdvancing Studies	844 records	85th	19th

There is no ranking to read here: Martha Whalen is the only instructor with evaluation records for ADCO 3041, so the number is a record, not a position.

Also taught by Martha Whalen

4 other classes

Class	Instructors	Course score
ELHE 7726Organizational Theory	620 records	88
ADET 2650Entrepreneurship	311 records	93
ADBM 1430Corporate Communications	18 records	83
ADCO 1143Corporate Communication	11 record	84

Other ADCO classes

All of them

Class	Instructors	Course score
ADCO 1005Introduction to Communications	14 records	79
ADCO 1020Survey of Mass Communication	24 records	87
ADCO 1771Applied Data Analysis and Interpretation	12 records	61
ADCO 2001Writing for the Digital Space	12 records	78
ADCO 2002Digital Storytelling	12 records	85
ADCO 2240Public Relations	12 records	89

The line

All 13 items · means across 4 records

The Professor4 items

Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.

8513th pctl

Available Outside of ClassThe instructor was available for help outside of class.

8612th pctl

Brings Out Your Best WorkThe instructor motivated me to do my best work.

8514th pctl

Sparked My InterestThe course stimulated my interest in the subject matter.

814th pctl

The Course3 items

Well-Organized CourseThe course was well organized.

8012th pctl

Clear Learning GoalsThe learning objectives for the course were clear.

8622nd pctl

Useful Beyond the CourseWhat I learned is applicable beyond this course.

8614th pctl

Assignments & Feedback3 items

Assignments Help You LearnAssignments and exams contributed to my learning.

8416th pctl

Gives Feedback PromptlyI received feedback on my work in a timely manner.

8113th pctl

Meaningful FeedbackThe feedback I received on my work was meaningful.

8520th pctl

Workload, difficulty & attendanceNot ratings

WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.

7085th pctl

Intellectually ChallengingThe course was intellectually challenging.

8419th pctl

Attendance MattersAttending class was necessary to do well in this course.

744th pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Game log

4 sections · newest first

Instructor	Term	Sec	Instr	Course	Work
Martha Whalen	Fall 2025	01	88	82	80
Martha Whalen	Fall 2024	01	78	77	60
Martha Whalen	Fall 2024	02	85	80	—
Martha Whalen	Fall 2023	01	84	82	—

How to read this boardInstructors are ranked on their record in this class only, never on their average across everything they teach. Scores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Workload is BC's own five-band figure, not a number of hours, and is shown as a rank. A dash means the question was not reported, and is never a zero.