Class record · ADMK · ADV

ADMK 2201

Digital Marketing Strategy · 1 instructor on record · 8 sections

What the course score is made of

90BC evaluations8 records · weight ×1.0 · Midterm Fall 2025 – Spring 2026

—Student reviewsno reviews — does not contribute

—RateMyProfessorsno ratings — does not contribute

That is the class itself, averaged across everyone who taught it. Who taught it, and how each of them scored, is the board below — that is what a student picking a section is actually choosing between.

What the challenge rank is made of

41stMore challenging than 41% of BC classesranked against every one we hold

89BC — “Intellectually Challenging”8 records · raw score out of 100

Boston College's own “intellectually challenging” question for this class only — students answer it positively about courses that stretched them, so it measures intellectual challenge and NOT grading, workload or quality. Almost every BC class scores high on it, which is why it is shown as a rank rather than a score.

What the workload rank is made of

79thMore work than 79% of BC classesranked against every one we hold

63BC — “Workload”8 records · raw score out of 100

Boston College reports workload for this class only as one of five bands, not as a number of hours, and it does not publish what the bands mean — so this site will not translate it into hours. Higher means more work, which is not the same as worse.

This course is intended to introduce students to the world of digital marketing and the many different facets that work together in shaping an online digital branding presence to meet strategic business goals. A digital marketing strategic plan is one that helps achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media. Areas of focus include the origins of the digital marketing channel, how it has transformed the way customers interact with brands and products, as well as how marketers leverage different digital channels to optimize sales, awareness, and engagement goals. Students will gain a deeper understanding of how marketing teams function based on different organizational structures and will develop their own strategic plan based on a real-world company or organization.

The only instructor on record

8 sections · nobody else has taught itFull record

Instructor	Overall	Workload	Challenge
Erin FortneyAdvancing Studies	928 records	79th	41st

There is no ranking to read here: Erin Fortney is the only instructor with evaluation records for ADMK 2201, so the number is a record, not a position.

Also taught by Erin Fortney

1 other class

Class	Instructors	Course score
ADMK 3201Social Media Marketing Strategy	23 records	89

Other ADMK classes

All of them

Class	Instructors	Course score
ADMK 3201Social Media Marketing Strategy	23 records	89

The line

All 13 items · means across 8 records

The Professor4 items

Clearly Explains MaterialThe instructor was effective at creating an understanding of difficult subject matter.

9557th pctl

Available Outside of ClassThe instructor was available for help outside of class.

9238th pctl

Brings Out Your Best WorkThe instructor motivated me to do my best work.

9455th pctl

Sparked My InterestThe course stimulated my interest in the subject matter.

9449th pctl

The Course3 items

Well-Organized CourseThe course was well organized.

9676th pctl

Clear Learning GoalsThe learning objectives for the course were clear.

9575th pctl

Useful Beyond the CourseWhat I learned is applicable beyond this course.

9245th pctl

Assignments & Feedback3 items

Assignments Help You LearnAssignments and exams contributed to my learning.

9473rd pctl

Gives Feedback PromptlyI received feedback on my work in a timely manner.

9675th pctl

Meaningful FeedbackThe feedback I received on my work was meaningful.

9784th pctl

Workload, difficulty & attendanceNot ratings

WorkloadHow much work the course took outside class, on Boston College's five-band scale — the band boundaries are not published, so this is not a number of hours.

6379th pctl

Intellectually ChallengingThe course was intellectually challenging.

8941st pctl

Attendance MattersAttending class was necessary to do well in this course.

8830th pctl

Bar length is the rank against every comparable record we hold, not the raw score: BC's questions all have a median around 4.5, so a raw-scale bar would be nearly full on every row and would tell you nothing. Every bar is one ink colour — nothing here is graded green or red. The hatched bars are not ratings at all: a higher number on either describes a different course, not a better one.

Game log

8 sections · newest first

Instructor	Term	Sec	Instr	Course	Work
Erin Fortney	Spring 2026	01	90	83	—
Erin Fortney	Spring 2025	01	94	97	80
Erin Fortney	Spring 2024	01	90	94	80
Erin Fortney	Spring 2023	01	87	87	60
Erin Fortney	Fall 2022	01	93	91	40
Erin Fortney	2024FALL1	01	94	91	—
Erin Fortney	Midterm Fall 2023	01	94	88	60
Erin Fortney	Midterm Fall 2025	01	93	88	60

How to read this boardInstructors are ranked on their record in this class only, never on their average across everything they teach. Scores are out of 100 — Boston College's 1–5 agreement scale, ×20, the way these numbers were printed for years. Workload is BC's own five-band figure, not a number of hours, and is shown as a rank. A dash means the question was not reported, and is never a zero.